always try to go with something else / siempre intenta ir con algo más

june/21/2007. we did these press ads for Previnca before the actual campaign. as you can see we worked the same "thinking ahead, foreseeing, doing something about something that worries you" concept. very hard to translate: previsor = prudent? no. it´s someone who always thinks ahead and acts on it... i don´t know.

"Before starting to write I drew this line.
Because it´s not cool for this to happen.

If you think ahead the small things,
how are you not going to the important ones".
(or something like that)

"Before starting to write I calculated how much
space I would need. Becauseit´snotcoolforthistohappen.

If you think ahead the small things,
how are you not going to the important ones".
(or something like that)

"Before starting to write I checked if it had ink.
Because it´s not cool for t.is t. h.p.en.

If you think ahead the small things,
how are you not going to the important ones".
(or something like that)