always try to go with something else / siempre intenta ir con algo más

november/12/2007. this is work for Asistem Previnca. it´s a health plan that add on, this means the things that your health plan doesn´t cover, Asistem does.
the idea was to intervene "known" ads. so we did the whole production again, we copied a Lacoste ad (look here ) and a Gatorade ad (and here ).
the ads consisted of two parts these:

WE TAKE CARE OF YOU A LITTLE MORE.

and next to these, this:

Asistem is here to add more health to your health coverage. Asistem. Your health more complete.

we had fun working on this.