Heron´s observations of Argentina

-the cars are all pretty old. you’re not gonna see nothin nice or new here.nope, no benz’s, no range rovers, no bmw’s, no bentleys, no audi’s, no aston martins.
-when someone saw my blackberry, she described it to look like a “bed with buttons”, because everyone here just use very “primitive” phones. as basic as you can get.used only for calls and texts.
-i didn’t know empanadas were a national dish. they are sold everywhere. my favorite is carne picante.
-pesos are a third of the dollar, right now. $200 pesos is $60 - it’s cheap here.
-services here operate just like nyc! And in some aspects are just plain better. you can order delivery beer at 4am, and there isn’t a minimum!
-everyone drives pretty crazy. there are lanes marked on the street, but drivers make up their own lanes.
-there are ton’s of taxi’s everywhere.
-the spanish is not identical to european spanish or mexican spanish. and some words are pronounced differently.
-the city is pretty big, and each barrio (neighborhood) has it’s own flavor. some parts you will think you’re in a third world, where other parts you’ll feel like you’re stepping into a house on the champs elysees.
-there are tons and tons of pregnant women
-don’t come here if you’re a vegetarian, because this country is built on beef!
-the girls are FUCKING HOT. 

via Mr. Preston´s blog.


with friends.

seen on a bus

bv Lau.


out with the family, another summertime activity. here, with mati.

ah, 2009

i´m trying to write something about this incoming you´re on the opposite side of a Rambo explosive arrow new year that everyone is dreading. i hear you´re gonna take us down. i say well, bring on the trumpets!


good morning, i´m going to bed. ha!


a cardgame, one of my summertime activities.

wildlife at the pool

 cicada exoskeleton.
brother Mati.


´m alone. i woke up late. did some work. everything is quite. i´m on vacation now, but i´m not going anywhere.

it´s a cloudy day.

99 Francs

i watched this movie yesterday. recomended by my dad, who´s visiting by the way. here goes my critic bit. i liked the little direction ideas in some parts, different ways to tell the story and that sort of thing; and Vahina (that´s her name, what a beauty). the rest, i don´t buy the creative rock star corporate ad biz life crap, that shit doesn´t exist or i hope that it doesn´t. teams aren´t gods. they get paid to do their job. and i really don´t believe that there are teams that think they are. i mean, isn´t humility and hope the fuel that drives you forward? if you think you´re on top of the world, that you´re the best, that in an elevator only fit you and your ego, you have nothing more to do my friend. just quit, you´re done. for making me ponder this, i liked it. and specially the directors gimmicks, but not the ad creative rockstar bullshit.


camera is here. :)

pics soon

thinking how to start this out.

i got a phone call yesterday. that i should go buy the Radiohead ticket. for march. 110usd. i´m waiting.

got to pick up my dad at the airport at noon. he´s staying with me for like a month. good times, i hope.

some blips

flow, flow, flow.

Ben´s looking for people

here. have a go, you never know. at the least, you´ll get some unexpected visitors. below, my seeking entry and things i tried, failed or played around with. if you want to see ads, ideas, drafts and all that, look here.


this is how i´m rolling into this weekend VII


and best blog of the land, including atmosphere and coral reefs.

this is how i´m rolling into this weekend
this is how i´m rolling into this weekend II
this is how i´m rolling into this weekend III
this is how i´m rolling into this weekend IV
this is how i´m rolling into this weekend V
this is how i´m rolling into this weekend VI

the Ben effect

learn this stuff and then you can say you got the stuff

and if you have that mustache, then you really, really got the muff, err the stuff.
watch the masters.


brain food

meet new people, somewhere else is around the corner. invent a recipe, like port salut cheese balls with olives in them. listen to music and play drums on whatever. make a video, try mixing shit up. talk to someone with your writing. interpret history and always try to be there.

new camera

in a week. so we can liven up this blog some.

now, just working. grinding.

this is how i´m rolling into this weekend VI

via Neil´s twitt.

this is how i´m rolling into this weekend
this is how i´m rolling into this weekend II
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in a roll.

- Mr. Tweet - an answer to, who should you follow?

- buy a truck, get one free. only in america. -

- the always in beta. short-philosophy by paul.
- Harry Potter and that ticking sound.
- digital people and brands. -  i don´t agree with the reductionism of being one or the other type of person. we should do everything. but it´s an interesting take on the subject, you get the point.
- about being out-viralled. - 
- social media statistics - hard, numbers, just look here.
- Juniper Park - agency.
-watch out General, a cloud is above you. - amateur video of a peruvian general in a casual meeting say shit and threatening Chile. what an dumb-ass. FAIL!
- Mutt Industries. - and their projects.
- Money as Debt. - a frekish video about money. a thing i don´t have and understand nothing of.
- The Neighbourhood. - think i linked this before. oh, well. nice agency.
- Future Morph. - be what you want to be.
- Map My Fitness - plot, plot and plot some more. and run, yes.
- SMS for condoms - nice idea, service in australia, if you´re shy, in a hurry. are the condom bringers hot? if so, let´s leave it there. 
- Educamp Colombia - education and 2.0. they can´t be apart.
- The Simpsons on Apple -

some pics from RBD08

Rosario Blogday 08 was great. too busy to tell you more about it. thanks Julia for the pics.

today is

definitely a Twitter day for me.

did you know?

a bit late. but here it is.


Rodney Mullen, the Maradona of skate

and YouTube star. 8.6 million views. 22.6 thousand comments.

Ben Walters at The Guardian says something about user-generated content. read it here.

this is how i´m rolling into this weekend V

thanks Atila!


this is how i´m rolling into this weekend
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link roll. busy times.

- meet _S_A_R_A_H_. on Aki´s amazing blog. it´s not all Juan Cabral at Fallon peeps or anywhere else. beautiful ideas can come from anywhere. i love how these don´t even remind me of advertising, yet still are powerful, real, interactive, impactful creative comms strategies.

...maintaining a live, ongoing, public conversation with fans as well as thoughts on how the modern television series is evolving, extending and enhancing their characters and stories using the social web to engage and inspire fans.
i fucking <3 this!

- this post by Nicky - thoughts on brands. like killing them off. a bit too much. i had my say. and we´re all happy now.

- Shaq on Twitter - "Subway it is turkey n cheese um um um lol". yes, it´s him. funny as hell too. and he´s doing My Kidz a Star - a kids video comunity site. check Mimi O´Neal out. surreal!

the Monty Python YouTube channel! - and make sure that vagina is sufficiently lubricated chaps! in context, i can say this sort of thing see?

- PullandBear - clothes. style. cool. teens. did i say cool?

- Method - it´s green. it´s stylish. it´s very well taken care of.

- This is Now - from Sprint. a conceptual widget land..

- Bike Hero by Droga5 - on Paul´s excellent blog.

- yes, i put Iphone stuff on here. but i could care less which computer i use as long as it works and it lets me get to all my stuff online and i´m not a bitter PC user. ok, yes i am. - like numeric pad app for laptops. nice.

- Energuy  - another energy saving site. there´s always a new way.

- and Marvel´s Guide to Manhattan. 

ah, feel much better now.

going to bed. RBD tomorrow morning. then work. RBD. work. RBD. then more work and work some more.

i´m thinking of hospitalizing twitter for a pitch i have coming up. tell you more about that later.

creative team

 for doing stuff. cairomedina.com.

rel: independent creative team.

find me here, facuvsfacu ( at ) gmail dot com

out there

View SlideShare presentation or Upload your own. (tags: facu medina)

find me at facuvsfacu ( at ) gmail dot com

hello world

i´m leaving the agency. 4 years and it´s been the greatest experience of my life. with observation, we put life in what we did. you could try things out for yourself, illustrate, direct art, hell learn some planning. i can say Flaherty is a very cool place to work at. creative focused, free and simple.

now, more. try working somewhere else on something else, meet new people, take photos maybe. find time to get a little bit closer to the world out there. cherish that.

sit. travel. build a castle. work overseas. next door. nothing planned. i´m for hire or for pancakes.

find me at facuvsfacu ( at ) gmail dot com

i´m a brand

you´re a brand.
isn´t it all in the way you go about doing things?

visit Scrapperstown

home of W+K art director, writer, who knows what else. a nice place.

this is how i´m rolling into this weekend V


this is how i´m rolling into this weekend
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magic thief

Haiku from Spain contacted us to do a low budget web vid for this. here´s my favorite version before the "final" cut.

the tracks of my days

Fight Like Apes

Born Ruffians

Throw Me The Statue

what have you been listening to? more here.

my birthday today is

new driver license

just got it.

funny thing is i´d forgotten my glasses for the psychophysical exam and the nice lady let me by, but when i went to have the picture taken they needed to take the picture with my glasses on, no questions asked.
so, when i told the photo guy i´d forgotten my glasses he looks to they guy on his left, extends his hand and says, "Jorge". And "Jorge" opens a drawer and pulls out a pair of the ugliest fucking glasses i´d ever seen. we laughed. (photo is exaggerated for story embellishment purposes).

maybe they could be uglier i said, maybe they could be clown style glasses, who cares, this way no one will ever forget their glasses again.

thank you Jorge

i´d like to add that the atention at the municipal centre has improved a hell of a lot. i got my appointment by phone, my traffic-ticket free waiver from the internet and in an hour got everything done. well done Rosario.gov.

Rosario BlogDay 2008

don´t miss it.

prevent pedantness

write about things you want to know more about. ask someone for help. get off the fucking horse. i might be wrong. what do you think?

first meeting with restaurant owner in 15min, hoping it goes well. cheers.


or this.

today is Alvaro´s birthday. he used it once for the Alex custome.

post something serious


too busy to succeed.

this is how i´m rolling into this weekend IV

this is how i´m rolling into this weekend
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Kentucky Country Club

250 families living. 250 lots available.

and the drafts,

(The Shortcut of the Golden Forest)

(The Shortcut of the Four Palm Trees) 250 families already know how to live in nature.
250 lots left. Don´t miss the oportunity to live in the best place to live.

these are supposed to be automatic forest camera pictures, chupacabra style...

A community of 250 families exists in nature. JOIN THEM.

no seeking this year?

last time i threw this over.

and got this thrown back.
i was looking forward to trying something else this year, what happened?

monsters starts with m

 cookie monster starts with c

box monster starts with b


used to work with us. he´s gone to work at the marketing department of a company. we do the company I.D. cards.
we´ve "embellished" his photo, he´ll be delighted.

el campo

in a far away place from the internet...

last sunday, we went to my grandfathers farm with my mom (Andrea), Rodrigo (mom´s boyfriend), my girl (Yami) and my bros (Ale and Mati). here are the pics.

me. red from the sun. trying to get rid of my work related whiteness. i´m by the "parrilla". that´s where the juicy argentinean meat goes! i was also bit hung over. :o

gettin´to work on the fire.

after the fire was lit. my bro, Matias, who´s studying to be a Vet and works at the farm helping my grandpa, asked me to help him to round up a sick cow in a pen so he could give her some injections. that´s her running there, she was furious. she was alone and scared. big mistake. it´s always better to round cows up in a group, they feel a lot safer and she was sick, so, not the best day to visit her.

that´s the crazy zombie cow chasing my brother in the pen. we´d almost locked her up and i scared her somehow and she turned around and started chasing Mati. that´s him to the right, running his ass off. (pics are by my little 10 year old bro, Ale, he was scared, but he watches NatGeo. :b).

Mati, safe. and crazy zombie cow, wanting to eat his brain. you see that!?

crazy zombie cow wanting to eat my brain now. we eventually gave up and let her go. Mati was going to round a couple more so she´d feel safe the next day.

back in the house. horses, like dogs. that´s Rufino (young and playful) and Carita (teen and horny).

more horses. ;)

get closer! yes, mooomm.

kicking the horses out of the house perimeter. so curious these two. they were after the bread on the table outside, the thieves!

outside. go eat your own grass!

gotta have your turkey ("pavo").

don´t know about your peacock though ("pavo real").

that´s Roque. he takes care of everything. he found an injured barn owl and was taking care of him. my grandpa had left his house cat in the farm and the little shit attacked the owl that lived on one of the house palm trees. owls are very important because they eat rats and mice and all the little evilish vermins around. he took care of that cat believe me. anyways,

we tried to make him fly. but one of his wings was badly injured, poor thing(i´m not posting shit about cats anymore friends). owls are such mystical animals, i felt amazing around him. they way they look at you, pure awesomeness.

asado. charcoal, wood, fire, parrilla (iron), meat.

i´m a carnivore, then an omnivore.

Rodrigo and Ale watching THE GAME. see, in Rosario there are two teams, Rosario Central (my team) and Newell´s (that´s the shit team). and the fanatism level is, it´s, like, i mean, sky, stratospheric, jupiterspheric, galaxy... it´s life. here´s a vid from that game. (we were visitors, so we´re not on our stadium, that´s why it looks so shitty)

salad. salad. salads.

get that lettuce in you boy!

that´s the pool. 100m from the house. used to be a water tank. now it´s a sun tanning, water splashing machine of joy.

the scene. the 360º, typical campo argentino.

and we went home.