traffic safety
august/24/2007 the CPA (Argentinean Advertising Council) has a magazine, we did a traffic safety awareness ad for San Cristóbal, part of their commitment to traffic safety in argentina.
so, here´s the process.
i thought quite a bit on how when we drink, and know we´re going to drive, we tend to minimize things, the dangers, we trick ourselves, we mess up what we say, ´cause chances are things won´t be alright.
experimenting.
"It´s alright, I didn´t drink much".
also thought, given the numbers (7,000+ dead) that we´re fucking children and if we´re going to be aware of something, we should start by being aware of how we behave.
hence this draft.
"7,557 VICTIMS A YEAR. LET´S MATURE".but we went with this.
"It´s alright, I didn´t drink much.
"It´s alright, I didn´t drink much.Fooling yourself. Another alcohol effect".
Subscribe to:
Post Comments (Atom)
0 blah blah blahs:
Post a Comment