always try to go with something else / siempre intenta ir con algo más

september/27/2007. trying to mix color and form letters that spell out the agency´s name with this known optical device. the agency´s color is orange. so, on one side there´s red and on the other yellow. it kinda worked out. :)
film it, flash it, flip it, tune it, paste it together. this is just the first part of the process.










also, took a pic of the agency´s front, then made a cardboard scale model of it. took it to places where i could put the agency in context to say something about it´s way of thinking communication. objetive: just to share.

ideas come when we take time to think.


communication begins when we get close to people.