always try to go with something else / siempre intenta ir con algo más

june/12/2007. first work with my new art partner, Lia Millinkonsky, great crazy red funky hair hippieness fuck the worldish kinda gal. we did this institutional campaign for Previnca, a health insurance service, part the Previnca Group, our newest client. the communication strategy was/is based on the concept of "thinking ahead, foreseeing, doing something about something that worries you". in spanish that´s being "previsor". hard to translate this one, including the slogan.

print

"It´s ok to carry toilet paper in your purse. We´re with you.
Previnca. You think ahead, you live easier".


"It´s ok to keep every card they give you. We´re with you.
Previnca. Think ahead, live easier".


"It´s ok to put forward your watch a couple of minutes. We´re with you.
Previnca. Think ahead, live easier".

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radio