ads with "real people"

read this post by Dear Jane Sample today.

i had to comment:
if a client wants to communicate that they are green, socially responsible, high tech and this and that. in the end, why not double that bet? if you´re this and all that let´s see it, in fact no, let´s push it more! what do you do, what CAN you do? for real.
what i want to say is that sometimes it´s not about saying, but sharing. sharing reality. no ad gags or puns. just telling a neat story in a neat way.
i mean, why try to embellish something that´s already beautiful in it´s own way? when telling a story, reality kicks fiction´s ass. so why not try?

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