what do you call someone who always thinks ahead and acts on it in english?
june/21/2007. we did these press ads for Previnca before the actual campaign. as you can see we worked the same "thinking ahead, foreseeing, doing something about something that worries you" concept. very hard to translate: previsor = prudent? no. it´s someone who always thinks ahead and acts on it... i don´t know.
"Before starting to write I drew this line.Because it´s not cool for this to happen.
If you think ahead the small things,
how are you not going to the important ones".
(or something like that)
"Before starting to write I calculated how muchspace I would need. Becauseit´snotcoolforthistohappen.
If you think ahead the small things,
how are you not going to the important ones".
(or something like that)
"Before starting to write I checked if it had ink.Because it´s not cool for t.is t. h.p.en.
If you think ahead the small things,
how are you not going to the important ones".
(or something like that)
wherever you might be
june/20/2007. so, San Cristóbal Retirement Insurance were launching a site where their producers / employees could go in and find whatever they needed for work. many of these people travelled all over the country selling insurance and looking after their clients.
yes, we did of the mouse pad + office draft. "What you look for in our offices, find it on www.gruposancristobal.com.ar". it was the most obvious idea.
luckily, we always try to with something else. so, we came up with this.
three post cards troquelled together, each postcard from/about a small "heard of" town from the inner parts of the country. we sent these to all (that´s thousands) of the company´s employees and producers.
i was happy. i like how the art describes the place and the letters have the online motive in them.
"Consulting from Chacharramendi"."Updating from Pico Truncado".
"Enter www.gruposancristobal.com.ar and find everything you need to keep working wherever you might be".it´s ok, "previsor"
june/12/2007. first work with my new art partner, Lia Millinkonsky, great crazy red funky hair hippieness fuck the worldish kinda gal. we did this institutional campaign for Previnca, a health insurance service, part the Previnca Group, our newest client. the communication strategy was/is based on the concept of "thinking ahead, foreseeing, doing something about something that worries you". in spanish that´s being "previsor". hard to translate this one, including the slogan.
print
"It´s ok to carry toilet paper in your purse. We´re with you.Previnca. You think ahead, you live easier".
"It´s ok to keep every card they give you. We´re with you.Previnca. Think ahead, live easier".
"It´s ok to put forward your watch a couple of minutes. We´re with you.Previnca. Think ahead, live easier".
radio
happy journalist day
"SAN CRISTÓBAL SALUTES YOU ON YOUR DAY. Click here".insurance producers
april/9/2007. San Cristóbal wanted communicate to all of the thousands of insurance producers that work for them, and the rest of the people too ofcourse that they are growing and because they are growing they are always close. and if you are close, you can have better service. so we did these, that ofcourse, didn´t run. that´s diego and álvaro on the second one! and me on the third one!
"We´re with our producers.
That means putting our company at their reach".
"We´re with our producers.
That means we have an office always near them".
"We´re with our producers.
That means we respond as fast as they do".
enlargeyourbrand
march/15/2007. we made an ad for us. we created www.enlargeyourbrand.com (off line now) and made some tacky adverts for it. we also did a banner for some web pages. on this tacky page we explained what we thought of advertising and it had a link to our home "real" page.
WEB PAGE:
"To enlarge your brand there are no miraculous formulas or magic solutions. Making your brand grow is posible thanks to a constant, planned communication strategy.
Building a brand is a medium-long term project lead by the client and the agency. The main objective is to get the brand you work for to stand out form the rest and make it ocuppy a unique place. So people will prefer it, trust it. So that people know that they´re going to choose it before they have to.
Now that you are here, know that our agency is disposed to work full-time to build your brand. We´re an agency that´s not going to promise things like: "space ships are going to travel through the stratosphere and in an hour and a half we could be in Japan (an argentinean president said this once)". We offer conscious work, lots of dedication and our feet on the ground".
"UNSATISFIED with the growth of your brand?
*ENLARGE your market share.
*MAINTAIN a long term relationship with your clients.
*GO FOR IT!!! Take the first step towards a healthier communication.
*100% NATURAL METHODS No lies. Without underestimating people.
*FEEL how your brand acquires value.
www.enlargeyourbrand.com".
agricultural business
february/9/2007. FyO.com (this link is redundant) are an online agricultural business agency. we pitched these ideas for the 2007 campaign.
"PRICES
When you have good opportunities nothing can scare you".
"RETENTIONS
When you have good information nothing can scare you".
"We make taking big decisions a little easier".
"D-5. Producer looks for partner to export record harvest.
We help you find business opportunities".
"E-9. Corn harvest fix.
We help you find business opportunities".
"G-2. Segured download at port.
We help you find business opportunities".
neonatology
"NEW OPEN NEONATOLOGY.i love radio
december/14/2006.radios for Kretz in a couple of days. too much to translate.
INSTITUCIONAL
Vos femenina un poco computarizada: Busco trabajo. Soy especialista en anunciar errores. Quizás me recuerden de: “La característica solicitada, no existe” ó “Lo siento, inténtelo nuevamente”. Soy responsable, seria y muy paciente. Interesados llamar al 555 – digoerror.
Locutor: Cuando la tecnología avanza, los errores desaparecen.
Kretz. Tecnología avanzada para su negocio.
SUPERMARKET
Hombre 26 (voz finita y un poco acelerada): Me dicen el Guepardo Gutiérrez. Porque puedo llevar información de una punta del supermercado a la otra en menos de 15 segundos ¿Cómo? Entrenando.
Locutor: Controlar su negocio es mucho más fácil con la Línea de balanzas para Supermercados de Kretz. Porque se conecta a su PC o caja registradora y le da acceso rápido a la información que solicite.
Encuéntrela en Servisup, Dorrego 715, San Martín de los Andes. Línea de balanzas para Supermercados de Kretz. Otra tecnología.
WEIGHT ONLY SCALES
Alemana 70 (con acento): Antes que Fritz compre balanzas Kretz, amigas venir al negocio y yo regalarle ¡sauerkraut, labskraus, leverwurst! Ellas comprar, comprar cosas. ¡Pero Fritz puso línea de balanzas Kretz! Ahora saber todo lo que pasa y no dejar regalar nada. ¡Pero son amigas sphinxtershaimer!
Fritz (alemán 70 con acento): ¡Sí! Ahora tengo control de negocio con Línea de balanzas Peso Sólo de Kretz.
Locutor: Encuéntrela en Servisup, Dorrego 715, San Martín de los Andes.
Línea de balanzas Peso Sólo de Kretz. Otra tecnología.
PPI SCALES
a)
Hombre 40 (sincero, cobra confianza hacia el final): Yo era de los que no pueden hacer dos cosas al mismo tiempo. Para escuchar radio en el auto, tenía que manejar otro. Si me preguntaban algo mientras controlaba la mercadería, tenía que empezar denuevo. Y ni hablar de tomar un pedido por teléfono. Por eso, empecé a usar la Línea de balanzas Peso Precio Importe de Kretz. Ahora, hago todo junto. Je, hasta atiendo a mis clientes silbando “Cambalache”.
Locutor: Haga mucho más en su negocio con la Línea de balanzas Peso Precio Importe de Kretz.
Línea de balanzas Peso Precio Importe de Kretz. Otra tecnología.
Mujer 50 (sincera y contenta): Sé todo lo que pasa en mi barrio. Lo de la cirugía de Silvia, a dónde lo mandaron al hijo de Arturo (Baja mucho la voz: “a rehabilitación, pobre”), sé lo de Carmen y el electricista ¡ahhh! y ni te cuento los problemas que tienen mis vecinos.
En fin, con la Línea de balanzas Peso Precio Importe de Kretz hago de todo, sin perderme de nada.
Línea de balanzas Peso Precio Importe de Kretz. Otra tecnología.
approved
"That Kretz´s scales have been aproved by INTI is a guarantee that everything that "in theory should work" works in practice".
december/13/2006. all of Kretz´s products are approved by INTI. if INTI doesn´t give you the OK, you can´t make technology, they test everything in everyway and then a little more. so we made a press ad and then a little campaign out of the notion of being able to rely on this technology. the campaign finally didn´t run but i´m proud of Diego and Luis Callegari (we were class mates, we took him in and he is doing very well) for being behind it.
At last the ham accepted the salami as part of it´s family.One knows who to trust.
Kretz´s scales are approved by INTI"·
"Finally the tangerine admitted it´s inferiority complex regarding the orange.One knows who to trust.
Kretz´s scales are approved by INTI"·
"At last the bread without salt got over it´s shyness and today it feels included.One knows who to trust.
Kretz´s scales are approved by INTI"·
"And one day, the chicken assumed he was chicken.One knows who to trust.
Kretz´s scales are approved by INTI"·
"And one day, the watermelon was able to talk about it´s weight with feeling complexed.One knows who to trust.
Kretz´s scales are approved by INTI"·
Hey, Doc!
november/30/2006. Sanatorio de la Mujer wanted to salute doctors on their day with a small press ad. we did these. i don´t remember if any of these went anywere. :()
"Good day Dr. Hey, Doc! Dr. Dr.! How are you Doc? Good night Dr.Hello Dr.
Sanatorio de la Mujer salutes the men and women who walk halls all day to improve our city´s health".
"Playthewholegamatologist
Gotoapartywithoutannoyancest
Pickupthekidswithoutbackpainologist
Sanatorio de la Mujer salutes the doctors not for being doctors but for what they achieve everyday".
* * * * * draft
"On the horizon a storm is unleashing, winds raise up to 80 knots and you wait for the worst.Kretz Regatta 07. We belong on water".
"Keep your sailboat equipped with food, clothing and good music.You never know when your wife´s going to send you to the couch.
Kretz Regatta 07. We belong on water".
"A regatta may seem too tranquil.To those who watch it from ashore.
Kretz Regatta 07. We belong on water".
5%
october/3/2006. pitched and bounced for Transatlántica travel agency.
"5% discount now. And enjoy it on your vacations".
beta sub-unit
september/20/2006. Sanatorio de la Mujer is a health center that specializes on women´s health. we made a small press ad for mother´s day.
"Happy mother´s day (ilegible doctor´s handwriting)
MOTHERS UNDERTAND.
WE´RE WITH THEM SINCE BEFORE THE BETA SUB-UNIT".
let´s stop
march/26/2007. San Cristóbal was sponsoring a seminar on our country´s big transit safety problem. we had to make prints with "an image that transmits this problem and the title of the seminar". we also did a logo and a a slogan and a flyer for "with-in" the seminar to explain what it is about. leo, master of 3D, really pulled this one off. i hate how so many words fuck up the art of it.
TRANSIT IN ARGENTINA
OUT OF CONTROL?"
"Let´s stop.Let´s stop to fasten our seat belt. Let´s stop to honk before we exit parking. Let´s stop even when we have the right of way. Let´s stop behind the crossing lane. Let´s stop at the stop sign. Let´s stop at the traffic light. Let´s stop to drive with respect. Let´s stop to respect speed limits. Let´s stop to respect traffic officers. Let´s stop no to use the cell phone in the car. Let´s stop but not to double park. Let´s stop not to cross thje street at half way. Let´s stop so that children don´t cross the street alone. Let´s stop to use a helmet. Let´s stop before we get off the bus. Let´s stop to take passengers how passengers want to be taken. Let´s stop even though our vehicle is bigger. Let´s stop to announce our maneauvers. Let´s stop to turn on our lights at night.Let´s stop to equip our car with a fire extinguisher. Let´s stop to check our car before we travel. Let´s stop to drink coffee when there´s fog. Let´s stop if we´re sleepy. Let´s stop before we drink if we´re going to drive.
Let´s stop because traffic accidents are the main cause of death in Argentina.
Let´s all stop to change it.
Let´s stop to think".