all the internet brands or brands that are on the internet or brands you can access through the internet in one place. the favorites at least, the most visited, the most famous, sorted by categories.
are they your faves? i don´t know that´s why you can make your own fave page.
interesting seeing all the brand logos bunched up, categorized. i don´t know about the why search bit. i mean you do have the favorites folder on the browser (i don´t use it). what i like about this is customization, categorization, the 2.0 bit.


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