ads with "real people"
read this post by Dear Jane Sample today.
i had to comment:
if a client wants to communicate that they are green, socially responsible, high tech and this and that. in the end, why not double that bet? if you´re this and all that let´s see it, in fact no, let´s push it more! what do you do, what CAN you do? for real.
what i want to say is that sometimes it´s not about saying, but sharing. sharing reality. no ad gags or puns. just telling a neat story in a neat way.
i mean, why try to embellish something that´s already beautiful in it´s own way? when telling a story, reality kicks fiction´s ass. so why not try?
cheers.
Honda Live Ad
a must post. because this is what ideas are all about. after all the drafting and munching, going out there and trying something transcendental.
cheers for Honda, i wish i could work for a client like you. and W+K or 4Creative, big love to you, because you have tremendous inspiring balls.
March of the Giant
During a political Farm versus Government manifestation in Rosario, Argentina a giant marches along it´s merry way.
urghnm!
it´s that macho inside you. so you urghnm! to stop the emotions from bursting out in front of your colleagues, yeah it was nice you say, urghnm! piano, urghnm! encounter with kiss, urghnm! hope, urghnm! to lovely to urghnm! describe now. watch. urghnm!
via
NOLAF
we´re all in this hell together, that´s a good thing.
a friend sent me this. fun is contagious and therefore a disease. so here´s the National Organization for Legislation Against Fun. it´s not fun, it´s serious business by Element79 for Frito Lay´s Tostitos.
these things
i like.
the guys voice is glorious. i never get tired of it.
and this THE BIGGEST DRAWING IN THE WORLD.
great stunt.
back to work.
*censored*, i´ll post when i want to
but i have no time now.
i have seen a couple of things of the most interesting nature and there´s other things i want to say about posting. but i´ll get back to you on that soon as i can. cheers for now. :)
proud of my uni
an ex professor of mine sent me this email. it made me proud. because i finished university and never paid a dime. and i know that everything that happens there takes tremendous effort from people who truly love the university and what they do.
it said something like this:
The National University of Rosario presents it´s new Digital Interactive Communication Plan.
The plan´s main objective is the search of horizontality in communication.
From this perspective the Department Of Multi Medial Communication researched and analyzed diverse alternative systems with the characteristics that would allow the development of a this project with an open, dynamic, horizontal, non hierarchic, rapid grasping and high accessibility conception. A model centered on the user and the content, not programing or visual design, without intermediaries and of great visibility for search engines.
The new University of Rosario portal is conformed by a net of independent but articulated spaces. Digiblog, the university´s journalist space for articles and interviews about education, culture, science and technology; Infoblog, dedicated to institutional communication with general university information; Uniblog, news, events of the faculties and university schools; VLOGTV, web news of weekly edition; Radioblog, podcasts of news about the university; Fotoblog, multi medial photographic gallery, Blografías (life stories), 16 biographical documentaries told in first person in 9 minutes that try to, with interviews, get to know the social through the individual sustained on the personal experience, that will be broadcasted on the web and an educational or cultural cable tv channel.
This adds to the virtual stage of each department, direction or program that from a decentralized, collaborative and distributed perspective, will upload their content directly without any type of intermediation, with the responsibility of each sector and area of the university government.
These contents were generated by both the area multi medial design and production and the area of audiovisual production of the DCM, Direction of Press and the responsible of institutional communication of each faculty, as the information produced of each department, will be sent weekly to communications media and education institutions by the digital bulletin NUR Newsletter.
On University Radio (i used to be a producer there hehe), from a cross-media perspective, Radioblog, NUR audionews and Digiblog will be broadcasted.
These media complement with Blog de Notas, a monthly newspaper, where you can find a selection of Digiblog and Infoblog produced material.
may 25th
198 years ago the neighbors of Buenos Aires met and lit up the idea of being free, independent, protagonist and makers of their own fate. the revolution had begun.
198 years later. here a pictures of the farms people meeting with some of the same ideas. pics are from my girls balcony. this is in Rosario, behind the crowd is the beautiful Paraná river and the people in the park are having an act in front of the Monument to the Flag. this was early when they were gathering. by 1pm there were around 300,000 people.
government wants to raise taxes on the farms profits. the farms are pissed off. typical political atmosphere in Argentina.
i posted about this before.
