always try to go with something else / siempre intenta ir con algo más

we started here. a year later here, then here. and this is the result. tug of warish but that´s the way it is. some of the original idea survived and i´m proud of the result.
basically, this hospital has opened a brand new floor specialized only in pediatrics, from professionals to the new tech. this makes everything easier since there´s no need to move kids anywhere and they have all the attention they need in one place. we decided to tell the story of how kids also make things easier, better, with their imagination, in fact kids and grown ups appeal to imagination to over come difficult moments in health care. this small campaign is based on this.