always try to go with something else / siempre intenta ir con algo más

none of these went out.
they had their time in the cool down box, so i´m taking them for a ride. the story is this:
San Cristóbal Retirement Insurance wanted a new product campaign for 2008 and also they were having their 20th anniversary, but they wanted to communicate both things separate.
so we pitched 3 ideas for the product. and 2 for the 20th anniversary motive. again, none of these went out. so they´re all very rough drafts, copy is still lorem ipsum.

product drafts
1)

click image.
a defect blog. it´s a 10 invasions of Iraq out of 10 invasions of Iraq.

found: carbfreecreativity.

we make this, viral.

why the commercial format?

do people that work in this industry bust their heads at work everyday? probably sí.

i´m just saying it didn´t touch me. it didn´t make me hope. could´ve been a bit dirtier.

welcome to Juan Perez´s 2x2 box 12hs day after day struggle with a pinch of denial, frustration, all ego destroyer life of a winner of a Cannes Lion.
Juan Perez can also inspire you to stop bitching about how difficult this job can be because it´s also rewarding, ergo Cannes Lion. cue the possibilities.
then again, i´m not a Cannes candidate, but i like to think the majority of us are Juan Perez. and that it´s all just blood pumping through our veins, that goes to the brain and makes some of us think golden feline stuff.

found: 360 digest

hey, you know the other day i was
"´cause you had a bad day, taken one down..."
in the supermarket and i was watching this lady
"´cause you had a bad day, taken one down..."
squeeze the hell out of all the tomatoes. it was funny because
"´cause you had a bad day, take one down..."
she´d toss one back in the box and move on to the next one.
"´cause you had a bad day, take one down..."
she probably took only 3 tomatoes.
"´cause you had a bad day, take one down..."
she had a squeeze-buy ratio of 20-3.

grrr ringtones.

"´cause you had a bad day, take one down..." is one of the account guys´ ringtones. it frankly sucks. and it´s suckness reaches every corner of the agency. so it must have good reverberation.

i admit i like the animal sound ones for text message alerts, like a frog or a horse, but that´s it. i prefer the old ring ring for everything else.

video for the single Again&Again by a band called The Bird and The Bees, produced by Dennis Liu.

found: adarena

Lacoste Future campaign.

for our 75th birthday let´s imagine 75 years from now.
future is a hard subject, but i think they pulled it off. and the shoes rock! although i bet 75 years from now they´ll still be too expensive for me.

found: computerlove

the FWA Theater?

humidity: 81%. now isn´t that interesting.

gymnastics with a ball. meh.
gymnastics with a hoolahoop (this spelled right?). meh.
gymnastics with wand-with-paper-thing. meh.
gymnastics with lightsabers. heh!

for the Olympics? sign here.

found: rubbish.

i went to this last night.

a friend of mine makes it happen so i went as i promised i would so many times.

first set, 1/2 guileyioio.

second, DJ valery, from Buenos Aires. she´s very charismatic from what i could tell by her set, she loves to party!

andrés zacco was there also. he´s sick. check his space out.

i found this pic on daily dose of imagery. instant greatness.

today i listened to Tycho - Cascade. (get your free copy here, part of the Ghostly Swim compilation) and later ran into this on Digg. an interview of an illustrator, ISO50, that does amazing work. and he turns out to be Tycho also!
:
"Hi There! My name is Scott Hansen, I'm 30 years old and live in San Francisco. I split my time creating visual work as ISO50 and making music as Tycho".

check his toned blog here.

this has hope, doesn´t it?

by DDB New York, i think.

by Pixelsurgeon on Flickr.

you´re used to see them talking away. and when you don´t, it´s something different. could this idea be a simple example of Dru´s disruption?