always try to go with something else / siempre intenta ir con algo más

none of these went out.
they had their time in the cool down box, so i´m taking them for a ride. the story is this:
San Cristóbal Retirement Insurance wanted a new product campaign for 2008 and also they were having their 20th anniversary, but they wanted to communicate both things separate.
so we pitched 3 ideas for the product. and 2 for the 20th anniversary motive. again, none of these went out. so they´re all very rough drafts, copy is still lorem ipsum.

product drafts
1)

PLASTIC FRUIT DECORATIONS.
14% RETURN. CHANGES YOUR TOMORROW.

TEA WITH CRACKERS.
14% RETURN. CHANGES YOUR TOMORROW.

UNDERWEAR GIFTS FOR GRANDCHILDREN.
14% RETURN. CHANGES YOUR TOMORROW.

MEXICAN SOAP OPERA AT 4PM.
14% RETURN. CHANGES YOUR TOMORROW.

BROWN TONES EVERYWHERE.
14% RETURN. CHANGES YOUR TOMORROW.

2)
the drafts are a bit quirky on this one but the important thing is that to make this one happen the idea was to go out and find people (45-55) in everyday places, dress them up from the chest up (as they would be when they´re 20 years older, wigs, make up, glasses, etc.) and ask them how they imagine themselves then. we´d document this, and make the ads happen.

these are very rough ads of the idea detailed above.

I see my grandchildren discovering where I hide the candy.
14% RETURN. TO IMAGINE THE FUTURE YOU WANT.

We see ourselves as very sundayers.
14% RETURN. TO IMAGINE THE FUTURE YOU WANT.

domingueros = in argentina, people who regularly go out to parks or drive around, very slowly, with the whole family on sundays.

note: this was thought work in conjunction to 20th anniversary draft 2) below.

3)

14% RETURN. TO SECURE TODAY WHAT YOU´LL WANT TOMORROW.

14% RETURN. TO SECURE TODAY WHAT YOU´LL WANT TOMORROW.

14% RETURN. TO SECURE TODAY WHAT YOU´LL WANT TOMORROW.

20th anniversary drafts
1)

WITH THE GRANDMOTHERS WHO BLOG.
since 1988.

WITH THE ONES WHO TAKE THEIR GRANDCHILDREN TO CONCERTS.
SINCE 1988.

2)

36,895
STORIES MAKE OURS.

since 1988. since 1992. since1997. since 2002. since 2008.
...

so, as i always like to say. it´s always good to try, fucking great to share.
cheers.