always try to go with something else / siempre intenta ir con algo más

Won the Oscar for Best Animated Short, 1990.

fucking superb!!! best thing i´ve seen in a long time. amazing the work they put in to it!

this was made by Blu. painted on public walls in Buenos Aires and in Baden (Fantoche). the music by Andrea Martignoni. production by Mercurio Films. check out their blog too.

found on a twitt by cris/crusty.

just saw this vid on a rock show on tv. so i looked Richie up and found his first appearance on the BBC in the UK and that he´s going to play live at Cannes´ opening ceremony this year. (insert onomatopoeia comment now).

i believe observation is one of the pilars of what i do. i did my thesis about it: observation for creative writing. i was surprised at the implications that something so obvious had on everything that mattered to me professionally in communication.

observation in brand building, observation for stereotype killin´, observation for originality, observation to pave the way. in the end, observation for ideas.

observation is an attitude. that´s why taking up a writing workshop with other people or an art seminar from a guy who´s been places or rocking in a band or writing about music, blogging, and sharing what you see in general to get feedback on points of view, basically, staying in touch with reality and people will always be fun, but also, useful to keep your feet on the ground and close to the people you´re going to be talking to in the end.

anyways i found this here. Jan Chipchase is awesome. this guy is a real observer. read his blog. also, see how technology can help us observe, share and work, as a comms guy or whatever. this presentation is about design, product development and it´s interesting because the spark is what? yes, the attitude of observation.

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- a post from portfolio night. it´s from a guy i met there, Víctor Loza. he´d come all the way from mexico to break in the buenos aires ad biz. i found his blog. on this post he says at the end, "no doubt that everyone´s portfolio was varied and wanting to get to a higher level, but one portfolio stood out for it´s freshness and surprising writing. click here to see it. the prints inside were analized in three turns by the most important creatives in argentina".

he was talking about my portfolio! now that´s an honor, DCs are cool, but this is cooler. and also, talking to the students that organized the night. they also checked out my book and we had a laugh. emails exchanged also. i´m really surprised at everything that happened there and the good that it did.

- i´m already loving difficult is worth doing. apart from that it´s damn right, i love the strategic thinking of it.

- this brand tags thing is very interesting. Noah is trying to tag people´s perception, hence clouds. great project. it´s brands for now, but could also be celebrities, politicians, whatever lives in people´s heads. wait, in the end they´re all brands! go, paul newman. found on talent imitates.

- shadow outlines with chalk. beauty of an idea. found on noisy decent graphics.

and this mixtape.

for doing this.

i failed, but got a thank you. and it made my day.

took route 9 to buenos aires.
stayed at a cheap hostel (window was broken so i froze to death that night).
cue. entrance. beer. wait. beer.
start! hello. more yeses than nos. thank you. some email exchange.
hugs.
bar with friends. got lost.
reached hostel. slept. froze.
came back with a big fat smile.

in order of hugs:
Ignacio Oreamuno, IHAVEANIDEA´s president.
Rodrigo Grau, DC, BBDO Argentina, i think.
Damian Kepel, DC, Kepel y Mata.
Jonathan Gurvit, DC, Ogilvy, i think.
Papón Ricciarelli, DC, McCann Erickson.

all capos.
thankful for your time and advice.
cheers.

oh, my book is here.

- PMOG. a Passively Multiplayer Online Game where you play without playing. clicking around the internet turns into experience points and currency.

- igoogle artist themes. world-class artists and innovators on your personalized Google homepage. like, uhm, the beastie boys!

- J Shih Chieh Huang. this artist is sick! check this out. love tech artists.

- Walter Martin and Paloma Muñoz interview on Beautiful Decay.

- this picture on daily dose of imagery. always a great pic site. the city loks like a toy.

- Joshua Hoffine photography. booh!.

- the 1-1 project. SHOWstudio partners with NIKE to challenge established and emerging artists, designers and creatives to devise new work inspired by the relationship between art and football.

- the power of books series. by mladen penev. excellent.

Josh Raskin's 2007 short film.

friday night: did nothing. watched the sting. robert redford, glorious. and paul fucking newman.

saturday - afternoon: played futbol. tied 0-0. failed chance to score at the end. shit.

- evening: shower. went with my uncle to see the popular 80´s dj prepping for that night. one of them, Albano, is an old friend of my uncle´s.
after that we went to Digital Camp. here are the pics. other pics are in another camera and i don´t have it with me.


Digital Camp was pretty cool. it surprised me that there were a lot of people with their kids. in fact there were a lot of things for the little guys. I saw this "create your own blog" stand, a computer picnic area, online games, artists painting walls, live blue screen animation, a conference area and lots of other things. when i got there there was a show on, a dj and a vj doing like an electronic circus with guys flying with harnesses in front of screens and lasers and shit. it looked and sounded pretty cool.

- night: then we went with my aunt, uncle and some friends of theirs to the Magical 70´s 80´s and 90´s Party. holy shit. the food was great. my girl was working there so i got a couple of free drinks. but, i´m telling you, the average dance floor people age was 60. haha! and what the fuck was i doing there? i don´t know but it was wonderful. i drank a little too much, i think it was to overcome the impetuous naphthalene reek. more pics on that soon.

sunday: nothing. watched Cool Hand Luke. go Paul Newman! last night i danced with your fans.

great campaign. click on the image and make sure you watch all (press next) the banners made by Glue for the Royal Marines Commando. talk about production, fuck! i like the pages where they placed them also.

found: carb free creativity

this guy is Mike Byrne. after the jump you can read more about him. but what will, hopefully, be more interesting is what he thinks. and what he says about what he thinks. through observation, about kids, of hope, with a couple of 30 sec. films or commercials and talking about not talking like adults. how he sees brands and how they can say something meaningful. cool stuff. click image to view podcast.

found: after the savoy truffle

and that´s laborer day in argentina. one day off and lots happened.

i stayed a bit later at the office to participate in a webinar. i was interested in what a webinar actually was. since i´m going to portfolio night i got invited:

BLACK BAG talent attraction + acquisition, Portfolio Night 6 Global Partner and first ihaveanidea sponsor, invites all PN6 attendees to participate in a special edition of Camp BLACK BAG: The Boot Camp For Your Career. This globe-spanning online webinar will be hosted by Heidi Ehlers, Founder of BLACK BAG and facilitator of the popular Diary of a Creative Director series – a huge hit in Cannes last year where Heidi invited Tony Granger, Marcello Serpa and Erik Vervroegen to the stage to reconstruct the progression of their careers.

Camp BLACK BAG's special Portfolio Night 6 Webinar will be broadcast live on Wednesday, April 30^th, 2008, from 6PM–7PM, UTC -4. Refer to the chart below for corresponding times in your city.

i "attended" with no sound, i had to dial something up, i didn´t quite get it. and the webinar was a bit self-help, you know, "set your goal, where do ya´wanna work in 5 years?, if you want to be CD of CP+B get a plan going" and all that kinda of stuff, i´m avoiding saying shitty. i think it makes you wonder what happiness is. and why there are webinars with subjects like "getting to the top" instead of "making yourself laugh with yellow three dimensional rice cakes". sure, i´m always thinking of what i want to do with my life and how to get there and if i should go to sydney where my dad lives and work there or go to europe or keep growing here where i´m actually doing pretty well, but, yes but, the days go by. do great work today. enjoy today. plan for tomorrow, but be healthy, not seminar-attending-obsessed. at least not in this career. having fun is probably the best thing we can do. it´s one frustration after the other sometimes. you´ll probably fucking die from a stroke crossing the street to buy cigarrettes if you add "planning ahead to be CD of CP+B by 2018".

after the webinar i went to one of my little cousin´s (Lucia) birthday. my uncle and auntie were there and i went to help them out with burgers and beer drinking before the horde of 14 year old mobile talking, brit-dancing, hamburger-devouring girls dropped in.

my uncle is one of my best friends. he´s a motorcycle riding 40 year excited motherfucker. he owns an office design-furniture company and is actually working on another project that blew my mind when he showed me that night at his computer. i can´t say much about it but i will when he gives me permission. it´s quite beautiful stuff, related to office shit obviously.